We live in the Age of Advertising. This is sometimes more noticeable when you visit another city, state, or country. When you travel, you might notice the commercials more than usual because they are not the same old commercials that are engraved in your brain. On a recent trip to Los Angeles a commercial for Israel's Ministry of Tourism caught me without my yamaka.
Las Vegas is a sexy themed fantasy land flowing with milk, honey, and alcohol. I think of Las Vegas as the reality version of Second Life, it is filled with brand name themed bars, restaurants, clubs, and casinos. Coca-Cola has a two story store here, so does M&M. Playboy has a club here. Hawaiian Tropic, the sun tan lotion company, has a bar next to Planet Hollywood Hotel. Planet Hollywood is the defunct and bankrupt Hollywood themed restaurant chain modeled after Hard Rock Café. In Vegas, folks come here to reinvent themselves, that is true even of tourist.